Design and the Educational Experience


Posted on: 11/3/2008
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 We live in what is in what has been called a design-centric culture. In fact, the business press assigns design such substance that it exhorts companies to infuse all aspects of operations with the designer’s viewpoint. The iPod and the iPhone and, well, Apple Computers in general are frequently cited as both products and a company that illustrate our design-based culture at its best. What people seen in Apple, in its products and in it as a corporation, is a conscious effort to create something that is both functional and esthetically pleasing. That is one definition of design.  

The goods of the modern industrial era were initially slow to gain acceptance among a broad range of consumers. Why? Industrial products were seen inferior in both visual aspect and physical construction. In other words, their design was poor. This made them undesirable to a populace with an eye for the visual and functional elements of craftsmanship. The Great Exhibition of 1851 was an historic turning point in the acceptance of quality in modern consumer goods. Organized by Prince Albert, it was enormously successful in showcasing Britain’s modern industrial might alongside its advancements in industrial design, while heralding a history of exhibitions celebrating progress and the advancements of modern industry, technology and design that continue to this day.

Is it better, then, to see our culture as being in a new phase in the history and appreciation of design? As a verb design: “refers to the process of originating and developing a plan for a product, structure, system, or component with intention.”[1] In this definition, we recognize design’s affinity with engineering. The wedding of design and engineering has long since shaped our modern landscape, born of the “form follows function” ethos that shaped the modern skyscraper. What seems to make our design-centric culture unique is its self-conscious pervasiveness in application.

Yes, there is a sense that we have rediscovered respect for the visual aesthetics of an object and for its “craftsmanship” (machine-produced or not). One 2007 survey showed that when seven in 10 Americans recalled the last time they saw a product they just had to have, it was because of design. Design as conceptual thought-process or skill set can also be seen in this anecdote on the redesign of a hotel chain.   “Just look at Starwood Hotels. When the company gave its hotels an aesthetic makeover, it kept the same budget but intensely scrutinized its costs. It ended up getting rid of the most expensive piece of furniture in their rooms - the armoire that most hotels use to hide the television. "They thought, 'Hey, if we get rid of that armoire, we'll have more money to spend on the bed, the chair fabric, or a larger desk,'" says Postrel. "Better design is not necessarily something that has to be superexpensive. A lot of times it's just a matter of thinking about it."[2]  

What can design contribute to education? Certainly the visual and functional elements of the educational environment have a role to play in the daily life of a school. In fact, more than 59 million students, teachers and education employees spend part of their day in schools. There are 12,000 schools in America, with many in need of renovation and some $30 billion spent annually on school construction, repairs and maintenance.[3] The traditional functions of design in improving aesthetics and functionality are needed in our schools.

Needed as well is a design philosophy in prevalent use in our high-tech world: user-centered design, or “design, which focuses on the needs, wants, and limitations of the end user of the designed artifact.” We need educational spaces that are designed with needs of the student and teacher in mind. When the furniture in a classroom can be easily reconfigured to offer teachers and students a setting that better suits the lesson, that’s good design. When good ergonomics are built into classroom chairs, resulting in healthier, more comfortable seating and better student attention spans, that’s good design. Both come from an understanding of the teaching and learning process that informs how the educational environment is used. That’s user-centric design. 

How do you use your design skills in the layout of your classroom? What kind of improvements would you like to see in the design of the educational environment?

Sources: Inc.com, Fast Company, Wikipedia, Business Week, Great Schools by Design

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